The status quo and development trend of China's cookware industry

Cookware: mainly refers to all kinds of pots, bowls, spoons, boxes, pots and other utensils in the kitchen utensils that can meet the needs of cooking. It is a traditional and emerging product in the hardware industry.

The so-called tradition mainly refers to the products produced with pure aluminum and iron as the base material before the 1980s: the new development of the stomach is not only the difference in material changes (stainless steel cookware has beautiful appearance, durable, rust-proof; internal coating and external enamel are non-sticky). The pot has the advantages of fast heat conduction, smashing, and no deformation), and the purpose and function of the product can meet the needs of consumers as the starting point, and it is constantly updated and changed. This has completely changed the consistent face of the past few decades.

Product quality has been significantly improved: the variety of patterns has increased from dozens to thousands, and there has been rapid development in terms of substitution of imports to direct exports. ―New cookers with novel styles, complete functions, advanced technology, safe and reliable are gradually entering the kitchens of Chinese families.

Industry Status

Cookwares are an important part of my country's hardware industry. It is closely related to people's daily life and is the most basic household consumer product in life. It is directly affected by people's hobbies, lifestyle, and quality of life.

Since the 1990s, with the introduction of foreign advanced technology and the gradual improvement of people's living standards. The demand for cookware in the market has become more and more extensive, especially as the majority of Chinese consumers are undergoing a full transition from subsistence to well-off. Today, this demand is even more obvious. Therefore, a variety of colorful, advanced functions of cookware, from pressure cookers of different materials, non-stick cookers, electric hot pots to induction cookers and other cookware products have been launched, which greatly meets the needs of consumers at different levels.

With the improvement of living conditions and the introduction of water, electricity, gas and other supporting facilities into the kitchen, conditions have been created for a wide range of high-end cookware products to enter thousands of households. At the same time, it also provides a broad space for survival and development and rare development opportunities for aluminum cookware manufacturers.

In terms of technology in the domestic cookware industry, there has been basically no development from the 1960s to the 1990s. 90% of the products are mainly aluminum cookware. The core technology is mainly cold stamping, ordinary mold manufacturing and manual surface treatment.

Future development trend

China is the most populous country in the world, has the largest tangible market and potential market, and is the largest developing country in the world.

In today's global economic integration, the competition in the cookware industry is no longer the domestic market. In the face of a strong international market, Chinese companies must do the following.

(1) Branding. With the continuous change of consumption concept and the improvement of consumption level, consumers' consumption consciousness is becoming more and more rational. Therefore, more attention is paid to the choice of brand. Our company 1 should take the establishment of a brand, a brand, and a famous brand as a long-term strategic task to complete.

(2) Technological innovation is the core of improving the competitiveness of enterprises. It is not only in the material and craftsmanship to improve, but the function, shape, style and after-sales service of the product will become the focus of whether the product is the focus of the market. This is inseparable from the theme of "innovation."

(3) Scale up. Take aluminum pan products as an example. Although the current brand concentration is relatively high, compared with international counterparts, our companies generally exist for a short period of time. The initial stage of capital accumulation is small and the largest sales are only 10%. About 100 million yuan. To become bigger and stronger to participate in international competition, we must strive to have more terminal resources, expand market share, and increase scale.