Customer X is the No.1 online retailer with the most TRUSTFUL and INFLUENTIAL brand power in India. Their mission is to offer distinctive shopping experience to customers with operational excellence.
They wanted to reaffirm their position as market leader by delivering increased innovation, perceptions of modernity, and aspirational design, whilst offering loyal consumers and those discovering the brand for the first time.
Creating a range of cookware that was flexible for a broad range of uses and users, the new design needed to work with premium stainless steel, have the potential to be adaptable to multiple size and shape variants, suitable for TV home shopping channel, and balance both commercial and requirements for mass production.
